Wednesday, August 5, 2009

D.I.N.K. in the City

It is very possible that this blog title gave you a strange visual at first glance. I can hear the thoughts going through your head right about now, "DINK in the City? Is that some sort of male sequel to 'Sex and the City'"? :) No, silly. D.I.N.K. in the marketing world refers to people with "Double Income, No Kids." DINKs are typically couples who have two stable incomes coming into their household, but either don't have kids yet or just don't want kids all togther. Either way, DINKs to marketers and salespeople = $$. No, I'm not rich by any means. But us DINKs have no one else to spend money on nor anyone else's lives to worry about but our own. Sure, we care immensely about the wellbeing of our family and friends, but at the end of the day we are only responsible for ourselves. And because we don't have kids waiting for us when we get home from work, nor can we fully enjoy the "singles" bar scene as much as our single peers, we typically need to find other ways to entertain ourselves day in and day out. And that, my friends, can prove to be one of the most exciting, boring, fun, unfulfilling, scandalous, and awkward stages in life. How can I use so many different adjectives in one sentense, you might wonder. Want to find out?

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